The Influence of Digital Talent and Green Innovation and Its Impact on the MSME Business Model in the Metaverse Era

Dr. Reniati, SE., M.Si., - and Endang Bidayani, S.Pi., M.Si, - and Sumiyati, - (2023) The Influence of Digital Talent and Green Innovation and Its Impact on the MSME Business Model in the Metaverse Era. The Influence of Digital Talent and Green Innovation and Its Impact on the MSME Business Model in the Metaverse Era, 13 (2). ISSN 2460-5328

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Abstract

Objectives: The study aims to look at MSME Business Models Entering the Metaverse Era Through Digital Transformation with an Increase of Digital Talent and Green Innovation
Methodology: The type of research used is quantitative research. A study was carried out in 5 regencies/cities on
Bangka Island with respondents 10 2 SMEs, dominated in the culinary sector. In this study, the author uses the
analytical method used to test the PLS (Partial Least Square) variable using SmartPLS software. The path analysis
model of all latent variables in Partial Least Square (PLS) consists of an outer model, convergent validity, and
discriminant validity which is then carried out with a reliability test and a structural model consisting of coefficient of determination (R 2 Value), Effect Size (f 2), and Predictive Relevance (Q2 Value). Ending with a test on the hypothesis and the moderating effect. Conclusion: The results of this study indicate that hypothesis testing concluded that two research hypotheses are accepted and the other three are rejected. The accepted research hypotheses are Digital Talent effect on Digital Transformation and Digital Talent effect on MSME Business Model in the Metaverse Era. These results indicate that only digital talent currently contributes significantly to Digital Transformation and the MSME business model
in the metaverse Era.

Item Type:	Article
Uncontrolled Keywords:	Metaverse; Digital Talent; Green Innovation; and Digital Transformation
Subjects:	Q Sains > Q Science (General)
Divisions:	KARYA TULIS DOSEN
Depositing User:	FPPB UBB
Date Deposited:	15 Aug 2023 01:26
Last Modified:	26 Oct 2023 03:29
URI:	https://repository.ubb.ac.id/id/eprint/8183

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