The model success of business and the competitiveness of featured smes in Bangka Belitung Province Island

Dr. Reniati, SE., M.Si., - and Dr. Ratna Santi, S.P., M.Si., - and Fadillah Sabri, S.T., M.Eng., - (2019) The model success of business and the competitiveness of featured smes in Bangka Belitung Province Island. Humanities & Social Sciences Reviews, 7 (4). pp. 659-676. ISSN 2395-6518

[thumbnail of HASIL PENILAIAN PEER REVIEWER]
Preview
Text (HASIL PENILAIAN PEER REVIEWER)
3. peer riview model of success of business.pdf

Download (743kB) | Preview
[thumbnail of HASIL UJI SIMILARITY]
Preview
Text (HASIL UJI SIMILARITY)
5. similarity model of success of business.pdf

Download (6MB) | Preview

Abstract

The purpose of this research is to build a model of creative strategy and incremental innovation and to analyze its impact on the success of business and competitiveness of featured small industries in Central Bangka. This research is designed by using the descriptive and verification method. The minimum size of sample that should be obtained in this research is 207 units of featured small industries. The verification tool used is the Partial Least Squares (PLS) using LISREL 8.5 program. The calculation result of the influence of creative strategy and incremental innovation on the success of the business indicates that the most influential variable on the success of a business is the variable, creative strategy. The increasing of creative strategy variable gives greater encouragement than the incremental innovation variable towards the success of the business of featured small industries. It can be seen that the most influential variable towards competitiveness is a variable of the success of the business. It means that the more successful the business, the greater competitiveness it will provide. The increasing success of the business provides greater encouragement than incremental innovation and creativity. The implication of this research is that strategy is very important in maintaining a lasting business and driven by success in business and incremental innovation in small businesses.

Item Type: Article
Uncontrolled Keywords: Creativity Strategy Incremental Innovation Success of Business and Competitiveness Small Industries
Subjects: H Ilmu Sosial > H Ilmu Sosial (Umum)
H Ilmu Sosial > HC Sejarah dan Kondisi Ekonomi
Divisions: KARYA TULIS DOSEN
Depositing User: UPT Perpustakaan UBB
Date Deposited: 18 Dec 2020 06:29
Last Modified: 13 Jun 2023 03:26
URI: https://repository.ubb.ac.id/id/eprint/4183

Actions (login required)

View Item View Item