Duwi Agustina, - and Maya Yusnita, S.E., M.Si., - and Tiara Fitari, S.E., M.B.A, - (2024) Optimizing the use of social media and e-payment gateways on MSME performance. IJBE: Integrated Journal of Business and Economics, 8 (2). pp. 231-241. ISSN 2549-3280
Full text not available from this repository.Abstract
Development and progress of the Indonesian economy has forced the business world to take strategic steps to compete, especially Micro, Small and Medium Enterprises
(MSMEs). This study aims to examine the use of social media and the use of e-payment gateways on performance of MSMEs food and beverage sector in Pangkalpinang City
which makes it possible to provide convenience in increasing MSME customer loyalty. The method used in this study is a quantitative method, the sample used is MSME in the
food and beverage sector, totaling 100 respondents. Data analysis tool used is multiple linear regression test. The results of testing the hypothesis are accepted, which means
that social media and e-payment gateway are an innovation capable of reaching customers from various regions, facilitating the dissemination of information and is
useful for increasing competitive advantage and maintaining good relations, increasing revenue, increasing sales, and the brand image of business actors.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | MSMEs; Customer Loyalty; Social Media; E-Payment Gateway |
| Subjects: | H Ilmu Sosial > H Ilmu Sosial (Umum) H Ilmu Sosial > HD Industri. Penggunaan Lahan. Tenaga Kerja > HD28 Manajemen. Manajemen Industri H Ilmu Sosial > HG Keuangan |
| Divisions: | KARYA TULIS DOSEN |
| Depositing User: | UPT Perpustakaan UBB |
| Date Deposited: | 03 Feb 2025 01:25 |
| Last Modified: | 03 Feb 2025 01:25 |
| URI: | https://repository.ubb.ac.id/id/eprint/10715 |
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