Kesesuaian strategi bisnis, struktur organisasi pemasaran, dan perilaku strategik

Hamsani, - (2010) Kesesuaian strategi bisnis, struktur organisasi pemasaran, dan perilaku strategik. Equity: Jurnal Ekonomi, 1 (1). ISSN 1978-3795

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Abstract

The all business campanies based on profit and performance oriented must make fit: bussiness strategies, designing of marketing organization and strategic behavior. In marketing, the strategic marketing not only to know how marketing activities doing, or how marketing activities influenced another organized activities and standardized behavior based on customer oriented, competitive analysis, innovative and cost managing. But the bussiness companies to integrated the all strategies throught a strategic model in activities marketing. So, the bussiness companies make a marketing stretegic with four types of manager to applied strategic: prospectors, defenders, analyzers and reactors. In the article review, we have four hypotheses. Two hypotheses accepted and others hypotheses not accepted.

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