Planning and Strategy for Industrial Development Based on Superior Products in Pangkalpinang City

Dr. Reniati, SE., M.Si., - and Rostiar Sitorus, S.P., M.Si., - and Denny Syaputra, S.Pi.,M.Si., - (2022) Planning and Strategy for Industrial Development Based on Superior Products in Pangkalpinang City. In: Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021). Advances in Economics, Business and Management Research . Atlantis Press International. ISBN 2352-5428

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Abstract

This study aims to determine the priority superior product of Pangkalpinang City and its development strategy, concerning the preparation of the Regional Industrial Development Plan. In determining the superior product through 2 (two) stages, namely the identification of the leading processing industry subsector, then the superior product is identified based on the superior processing industry subsector. In determining the priority of superior product alternatives, the Analytical Hierarchy Process (AHP) is used. Based on the results of the AHP analysis, it was determined that processed food products made from fish raw materials such as shredded, Surimi, Fish Oil, key citrus drink products and fertilizers as well as fish feed and biodegradable packaging were the flagship products of Pangkalpinang City. Furthermore, the product development strategy is formulated using a SWOT analysis.

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