Motif Warm-glow dan Kepuasan Petani Berusahatani Organik: Kasus di Pulau Jawa

Muntoro, SP.,M.Si., - and Irham, - and Jangkung Handoyo Mulyo, - and Any Suryantini, - (2022) Motif Warm-glow dan Kepuasan Petani Berusahatani Organik: Kasus di Pulau Jawa. Manajemen Agribisnis: Jurnal Agribisnis, 23 (1). pp. 27-40. ISSN 2715-9086

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Abstract

The main objective of developing organic agriculture should not deviate from the principles of organic agriculture which include economics, health and the environment. However, there is often a trade off between the three main objectives. It was found that organic farmers in developed countries prioritize non-economic goals such as health and environmental sustainability. And vice versa with organic farmers in developing countries. However, there are a few organic farmers in developing countries who still survive, coming from indigenous peoples or ethnic groups who are considered backward. This is because there is a warm-glow motif which is interpreted as happiness and pleasure in doing good.

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