Importance performance analysis (ipa) visitors’ satisfaction of ecotourism in Bangka Belitung, Indonesia: tracking the messages to stakeholders

Dr. Ibrahim, M.Si., - and Nizwan Zukhri, SE., MM., - and Rendy, - (2020) Importance performance analysis (ipa) visitors’ satisfaction of ecotourism in Bangka Belitung, Indonesia: tracking the messages to stakeholders. In: International Conference on Social Sciences and Humanities. EDP Sciences. ISBN 2261-2424

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Abstract

The satisfaction of visitors is an important part of developing tourism. Knowing satisfactory of the visitor and the dimension will be advantage and weakness of a tourism visit, stakeholders are able to figure out what must be done. This study used the Importance Performance Analysis (IPA) method to find out the satisfactory of visitors. There are some interesting findings in this study, such as the fact that Bangka Belitung visitors’ satisfactory is quite high, but the disparity of visitors’ satisfaction is quite high and put Belitung on the good quadrant. However, Bangka needs more concern. This study also found that supporting facilities and transportation still become a serious problem. On the other side, the value of eco-tourism has not met the standard, such as education, environment protection, and voluntarism value. The local Stakeholders need to put extra concern on supporting facilities and maintain that has been considered as good, such as the natural beauty and the locals’ hospitality.

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